{
    "title": "LinkedIn post: LinkedIn attribution",
    "modified_at": "2026-10-08 17:03:12",
    "published_at": "2026-10-08 17:03:00",
    "url": "https://www.jailhouse.be/linkedin-post-linkedin-attribution",
    "short_url": "http://prez.ly/Oqie",
    "culture": "en",
    "language": "EN",
    "slug": "linkedin-post-linkedin-attribution",
    "body": "<p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-58aef109-2eda-4d2c-b71a-7b7d0f31d983\"\n                data-id=\"58aef109-2eda-4d2c-b71a-7b7d0f31d983\"\n                data-original=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/inline/no/CleanShot+2026-10-08+at+11.41.39%402x.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p>LinkedIn attribution</p><p>Is LinkedIn purely a long-term branding play, or does it actually drive measurable traffic?</p><p>We were debating this internally while reviewing our strategy for the quarter. When company goals centre on direct conversions and SQLs, it&rsquo;s easy to question whether channels like LinkedIn are worth the investment.</p><p>We usually view LinkedIn as a supporting retention and trust channel where clean software attribution is nearly impossible. Someone reads a post, doesn&rsquo;t click or engage, but remembers the update, and comes back weeks later via Google. Analytics logs that as &ldquo;direct&quot; or &ldquo;organic&quot; traffic, and LinkedIn gets zero credit.</p><p>But looking at the macro data across all Prezly customer newsrooms, LinkedIn *is* driving direct referral visits.</p><p>In actuality, it accounts for over 100,000 visitors across our network (about 1% of total newsroom traffic), placing it right alongside ChatGPT for referral volume. For newsrooms publishing company updates and announcements, people actually do click through.</p><p>Direct attribution software will always struggle to capture the full buyer journey on social. But the data shows that LinkedIn does more than build background brand affinity.</p><p>How does your team evaluate social channels &ndash; do you prioritise direct referrals, or do you view them as supporting long-term discovery? And how do those driving company strategy feel about that?</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-58aef109-2eda-4d2c-b71a-7b7d0f31d983\"\n                data-id=\"58aef109-2eda-4d2c-b71a-7b7d0f31d983\"\n                data-original=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/inline/no/CleanShot+2026-10-08+at+11.41.39%402x.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p>",
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/",
            "medium": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/",
            "medium": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/58aef109-2eda-4d2c-b71a-7b7d0f31d983/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "author": {
        "first_name": "Kate",
        "last_name": "Bystrova"
    },
    "format_version": 6
}