{
    "title": "The fuzzy value of newsrooms",
    "modified_at": "2026-10-08 17:01:35",
    "published_at": "2026-10-08 17:01:00",
    "url": "https://www.jailhouse.be/the-fuzzy-value-of-newsrooms",
    "short_url": "http://prez.ly/Acie",
    "culture": "en",
    "language": "EN",
    "subtitle": "Here\u2019s an interesting one. Why do you value your newsroom?",
    "slug": "the-fuzzy-value-of-newsrooms",
    "body": "<p>Is it because it makes sharing assets easier? That you can track visitors from search or AI? Or is it something a bit more human than that?</p><p>I&rsquo;ve spent the past two weeks helping PR teams migrate their newsrooms into Prezly, and it made me realise something we don&#039;t really talk about: </p><p>PR people are content creators.</p><p>We get bogged down in deliverables &ndash; coverage, mentions, backlinks. But we rarely talk about the newsroom as an anchor for creative identity.</p><p>There is something powerful about having a dedicated space where you can see your creation in a polished format, a place where you can look at the output and say, &quot;I made this.&quot;</p><p>I get the same feeling when I ship a feature and see it working inside Prezly, the outcome of a dozen iterations and second-guesses and redrafts.</p><p>Yes, the report is important, but your newsroom is the one place where the final product is 100% yours.</p><p>&nbsp;</p><p> </p>",
    "author": {
        "first_name": "Kate",
        "last_name": "Bystrova"
    },
    "format_version": 6
}